"Help My Spa Attract More Customers!" — The Power of Designing for Destination-Worthy Vibes

By a designer who thinks color choices and good towels are just the beginning.

If you've ever typed “help my spa attract more customers” into a search bar with one hand while sipping a lukewarm oat milk latte in the other—this post is for you.

Let’s get to the point: in today’s world, if your business isn’t Instagrammable, it’s invisible. People are hungry for experience, and your space? It needs to deliver. The kind of vibe that makes people pause mid-scroll and say, “Wait—where is this place?” followed immediately by, “I want to go there.”

Welcome to the era of Destination Design—where aesthetics and strategy fall madly in love and give birth to booked-out appointment calendars and five-star reviews. And if you don't have a spa, but a customer-centric business that you need to attract clients to, this still may be for you. Boutique hotel? Chocolate shop? The same concept applies.

🧖‍♀️ Why Your Spa Isn’t Full—Yet

It’s not your fault. Your services are stellar. Your team? Dreamy. But customers choose spaces that look like they’ll make them feel something. Something magical. Something worthy of a post with a "Self-Care Sunday" hashtag.

Here’s what research shows:

A 2023 study by Yelp and Square found that over 75% of consumers choose a business based on photos they see online. That’s right—before they even read your glowing reviews or stalk your website, they’re judging your wall color and towel display probably in someone else's Instagram feed.

So, if your spa has beige walls, a dusty ficus, and zero moments of visual delight, we need to talk—because you're not showing up in anyone’s Instagram feed or in the holy grail of marketing: word of mouth. If no one's snapping pics or telling their friends about the magical little oasis they found, we’ve got a design emergency on our hands. I need to lovingly drag you into the modern age of destination-worthy design.

🎯 Make It a Place Worth Talking About

You don’t need a million-dollar reno. You need imagination—and that’s where I come in. I design spaces that feel like little escapes from reality. Think:

• First impressions: A wall of something photo-worthy paired with a flight of tea. Yes, it's unexpected. Because which tea do I really like? I'm taking photos already so I can relax once they take me back to my room. Suddenly, your waiting room is a destination, not a punishment.

• Ceilings painted in unexpected ways, or tiled floors that spell out messages like “you deserve this.” Because floors can speak too, if you let them. Sound matters. Smells matter. How your customers experience every sense matters. And to get word of mouth happening; well it all needs to happen differently than they've ever experienced it.

📸 Let’s Talk Instagram Traps (The Good Kind)

What makes a space “Instagrammable”? It’s not just pretty—it’s memorable. It’s design that tells a story, surprises you, and gives you no choice but to whip out your phone.

These moments become free marketing. One stylish photo can land in hundreds of feeds, seen by thousands of eyeballs, some of which belong to people who need a facial and a foot soak immediately. But this needs to be in areas where it's appropriate to be taking photos; not in the middle of the facial. Obv.

You want those picture-taking people. I help you get them.

Kristina Browning

💡 Ready to Make Your Spa a Destination?

Here’s your call to action (because I know you’re busy, but you’re also brilliant and ready to level up):

• Let’s hop on a call. Let's see if we are a good fit.

• Email me a photo of your current setup.

• Or scroll back up, re-read that Yelp stat, and ask yourself if your walls are working hard enough.

Spoiler alert: They’re not. But they could be.

✨ Design is magic.

Let’s make yours unforgettable. ✨

Kristina Browning

📍 Serving brands that have perfected their service and product but need an experiential and visual element to complete their identity. 

📞 503-505-3798

✉️ Contact me